Fresh Perspectives
Making Green Count- NBC Universal Showcases “Green Week” 2009
As sustainability and going ‘green’ become less trendy and more of a way of life for more people, signs that the movement is here to stay are revealed by NBC Universal’s “Green is Universal” initiative. This autumn the networks of NBC Universal have partnered with viewers for Green Week 2009 [which ran Nov. 15 – 22). The networks highlighted environmental issues during episodes of 30 Rock, Community, The Office, on the NBC Nightly News as well as several other programs.
NBC Universal developed a dedicated Web site designed to educate viewers about the advantages of going green along with tips and useful products for remaining environmentally friendly. The homepage has space dedicated to users who want to post their respective pledges to practice sustainability. Some pledged to carpool and use programmable thermostats, while others simply pledged to use less energy by turning off lights when not in use.
In addition to their online presence, NBC Universal has recruited volunteers across the country to demonstrate their dedication to the green effort through community activities. In Los Angeles, for example, NBCU volunteers planted 50 trees in Griffith Park. In Miami, volunteers cleaned up John U. Lloyd Beach State Park in Dania Beach, Fla.
It’s exciting to see MilliCare’s commitment and practices embraced and showcased by a major national media company.
Be sure to check out http://www.greenisuniversal.com/ for tips on how you can be green in your own home. There is an engaging interactive page to view what others are doing and to calculate your own carbon footprint. And be sure to try out our Environmental Impact